The hideous and un-fun-looking motion capture film Mars Needs Moms has bombed at the box office, and studio execs, who do not live in the real world, are shocked, shocked, that such a thing could happen. How to explain this inexplicable failure?
Speculation includes the storyline, an oversaturated market for “family” films, and high ticket prices.
I have my own theory. It goes something like this: audiences aren’t idiots, and sometimes they can tell just from the trailer that a movie is going to suck. Mars Needs Moms has a lot working against it: the creepy-robotic Robert Zemeckis uncanny valley mocap style; an un-fun, un-funny story; an ugly, ugly, ugly visual aesthetic. (Full disclosure: I have not seen Mars Needs Moms, or any of the other Zemeckis-helmed mocap disasters. I do not intend to. I like animation, not creepy computer-generated robot actors.)
“Mars Needs Moms” may lead to the end for the Zemeckis style of motion-capture filmmaking, which has proven increasingly unpopular with audiences.
(Hat tip: Mayerson on Animation)